What Is Sustainable Fashion?

What Is Sustainable Fashion

Our world is in deep trouble regarding climate change. World leaders are taking steps to prevent upcoming disasters because of climate change. One of the most popular steps was implying sustainability in different sectors. The fashion sector is one of them. Many are working together to establish a strong sustainable fashion industry.

So, what is sustainable fashion? In this blog, we will explore this question in detail and know why it is so important. Besides, we also discuss how can we practice sustainable fashion on a big scale.

The Meaning Of Sustainable Fashion

What does sustainable clothing mean? We have to minimize the negative effects of fashion on the environment and society. Sustainable fashions are produced, sewn, and sold in an ethical and eco friendly manner.  

Simply, sustainability in fashion and textiles means environment friendly. All this sounds easy, but to be sustainable, you have to pay more for extra costs, which cuts into your profits. It’s not an easy path to follow.

Sustainable Fashion

History of Sustainable Fashion

The idea of sustainable clothing has been around for a while. Recently, it has gained popularity. People have become more aware of the negativity of rapid fashion on the environment. Sustainable style clothing production dates back to the 1960s and 1970s. It is the time when the environmental movement first gained traction. People were wondering what impact industrialization and capitalism were having on the environment.

The term “sustainable clothing” and its practices began in the late 1990s and early 2000s. For example, Katharine Hamnett introduced a line of apparel in 1997. They used eco-friendly materials like organic cotton for their clothing. Stella McCartney committed to ethical and ecological business practices in 2004. It is the time when she founded her own company.

The market for eco fashion is expanding today. Many manufacturers and designers developing their own collections.  

Elements Used in Sustainable Fashion

The elements of sustainable fashion are very important. Because of these, it is sustainable. Elements that are not harmful to the environment. Most of them are biodegradable. Some of them are:

  1. Organic cotton: Cotton that is grown without the use of dangerous pesticides.
  2. Hemp: Hemp is a resilient and adaptable plant fiber. It grows with fewer resources than conventional cotton.
  3. Recycled materials: Materials that have been recycled. Including textiles manufactured from used fishing nets, plastic bottles, and other post-consumer trash.
  4. Tencel/Lyocell: A cotton alternative. It uses less water and energy than conventional cotton. Eucalyptus trees are the source of this.
  5. Linen: A biodegradable natural textile. Flax plants are the key elements for this. These plants need less water and pesticides to grow than cotton. 
  6. Bamboo: A quick-growing, renewable material with lower resource requirements than conventional cotton.
Elements Used in Sustainable Fashion

Examples of Sustainable Fashion

Sustainable fashion encourages ethical and responsible methods of garment manufacturing and consumption. There are many kinds of sustainable fashion. Some examples of sustainable fashion are:

Upcycling and repurposing

Repurposing old apparel into brand-new items is what this entails. For instance, sewing a patchwork out of used t-shirts or turning an old shirt into a garment.

Slow fashion

This approach places a stronger emphasis on quality than quantity. It entails investing in fewer, better-made garments. They last longer than fast fashion.

Sustainable materials

Sustainable textiles use bamboo, hemp, and recycled polyester to make clothing.

Fairtrade and ethical fashion

The garment workers receive appropriate compensation and operate in a secure environment. Utilizing sustainable and eco-friendly production techniques is another aspect of it.

Local and handmade

Purchasing handmade or locally manufactured clothing helps the local economy. It minimizes the carbon footprint associated with transportation.

Importance of Sustainable Fashion

Produces Less Waste

Every second, one garbage truck’s worth of textile waste is burned or disposed of. Fast fashion businesses are responsible for this tremendous waste.

Sustainable brands use fine garments made from materials that last long. That’s why they create less garbage compared to fast fashion.

Reduce Emissions

2% to 8% of the world’s carbon emissions are occurring for the fashion industry. We need to cut back on this. Sustainable fashion has a reduced carbon impact. And it actively is looking to reduce emissions more.

Cuts Down on Resources

Fast fashion uses much more resources like textile dyeing and artificial threads. They are harmful to our environment. Eco friendly clothing fashion uses as less resources as needed. So using green fashion cuts down on resources.

Saves Water

The fashion industry uses a lot of resources and water. Our streams are being polluted by the manufacturing and dyeing of textiles. 

Harmful wastewater from clothing manufacturing is polluting  Rivers nearby. Sustainable fashion uses materials that limit and recycle the water used in production.

Overcoming The Waste Issue In The Industry

Every year, the typical consumer discards 82 pounds of textile waste. Fast fashion promotes the belief that clothes are disposable. 

Slow fashion is equal to sustainable fashion. In reality, slow fashion means only acquiring items you truly adore. Wearing sustainability clothes frequently, and preserving them for future generations. It can reduce total fashion waste.

A Sense of Uniqueness, Creativity, and Satisfaction 

It involves using what is available creatively and reusing it. Such as recycling, thrifting, or browsing your own closet.

Choosing sustainable fashion allows you to break out from the fast fashion industry’s cycle of trends and consumption habits. It allows you to build a wardrobe that can express your uniqueness. This enables you to be fulfilled with what you have. 

A Radical Revolution in Fashion Culture

Our planet’s health is deteriorating day by day. We need to cut off harmful traits like fast fashion to help our planet live. Sustainable fashion is the most needed revolution needed to take in fashion culture.

A future with healthy earth requires reducing the damage that fashion causes to the environment. Sustainable fashion is the ultimate solution for that.

Challenges of Sustainable Fashion

Sustainable fashion is becoming more popular. But there are still many issues that need to be resolved. Among them, the main obstacles are:

Lack of Knowledge

Many consumers are unaware of the negative effects of the fashion industry. How it is hampering the environment and society. They are not encouraged to buy sustainable clothing. 


Sustainable fashion requires eco-friendly materials and fair labor methods. They are more expensive. Because of this, it can be out of reach for people who cannot afford it.

Fast Fashion Industry

The fast fashion industry encourages people to buy new apparel. Also, discard it in a quick span of time. They are also cheap. It is challenging to reconcile this strategy with sustainable fashion.

Lack of Regulation

The manufacture and consumption of clothing are not properly regulated. There is no proper way to ensure their sustainability and morality. 

Limited Availability

Style, size, and available options for sustainable clothing are hard. Finding sustainable choices that suit consumers’ requirements and preferences is a bit challenging.

If we can overcome these struggles, we can build a more sustainable fashion sector. It benefits both people and the environment.

Embrace The Future

So the answer to the question “What is sustainable fashion?” is pretty simple. Sustainable fashion is a movement. It aims to lessen the fashion industry’s toll on the planet and on society. To improve the future and the fashion business, sustainable fashion is crucial.

It’s past time that we take steps to how our spending habits affect the world. Every time you spend money, you cast a vote for the kind of world you want.


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